The 10 Keys to Personal Power

Brian Tracy

Key 1: Clarity

"Have vision. Determine what you want to be, do or have in life.  Have a sense of direction and know where you’re going.  If you do not have clear specific goals in life, you are doomed forever to work for others who do."


Key 2: Competence

"If you commit to excellence, opportunities will always come your way. The harder you work, the better you get."

Every successful person is excellent at what they do.  Before they start, they commit themselves to becoming excellent.

Only the top 5-10% are Excellent.

The top 20% of sales people make 16 times the average income of the bottom 80%.

Prudential Insurance company did a study on their agents and the results were astounding:

The average income of the top 20% of the top 20% (top 4%) made 32X the average income of the bottom 80%.

The average income of the top 20% of the top 20% of the top 20% (top .8%) made 54X the average income of the bottom 80%.

No matter what region, what economy, in every office of 50 agents, there was one that made 54 times the average income of the other agents.

They commit themselves to excellence.  They read books by the top agents. They listen to audios by the top agents. They go to events and surround themselves with the top agents to learn everything they can from them.

If you commit to excellence, opportunities will always come your way.

The harder you work, the better you get.

Less than 5% of the population really succeed in life.

The market only pays excellent rewards for excellent performance.

Key 3: Concentration

"Make the best use of your time. Ask yourself “Is this the best use of my time?” before you start anything."
Have a sense of urgency in everything you do.

Develop a reputation for getting things done FAST.  If you develop this reputation, you create a fortune in life.

Complete each job you start.  Keep at it until you complete it.

• Have the ability to set priorities
• key to effectiveness
• best use of time
• sense of urgency
• completion of each task